15 December 2017
Pinergy invests in Munster Rugby and energising the fans at Thomond Park
15 December 2017
"#WeAre16 an innovative campaign to support the sponsorship that recognises and celebrates the energy that the Munster fans bring to the team."
Pinergy, the smart energy provider, has announced it is the official energy partner to Munster Rugby. The brand has been a partner of Munster Rugby since 2014 and this new deal represents a sixfold increase in its investment in the partnership with the deal running for the 2017/2018 and 2018/2019 seasons. Investment figures have not been disclosed. Recent financial figures filed by Pinergy reported sales of €22.3 million for the 12-month period ended 31 December 2016, up 15.5% from €19.3 million in the previous financial year.
As part of its commitment to Munster Rugby, Pinergy will be investing in the energy infrastructure at Thomond Park in Limerick and Irish Independent Park in Cork. Thomond Park will use electricity equivalent to that of 120 domestic homes this season. However, Munster Rugby will get greater insight and analytics on their consumption of electricity through Pinergy. For this season, an investment in LED lighting in the stadium’s interior will see an 80% reduction in lighting costs.
Pinergy unveiled the partnership with Munster rugby player Conor Murray who announced #WeAre16 an innovative campaign to support the sponsorship that recognises and celebrates the energy that the Munster fans bring to the team. Pinergy has uniquely partnered with Munster Rugby and the Munster Rugby Supporters Club (MRSC) to launch #WeAre16; a first for the game of rugby, fitting for the energy innovators. The campaign will see a Fan of the Match announced for every Munster home game for the rest of this season and next season. Pinergy and MRSC will celebrate the 16th man at each home game who supports the team, and that person will be presented a match jersey by a player after each home game at both Thomond Park and Irish Independent Park.
Enda Gunnell, Chief Executive Officer for Pinergy said: “Pinergy has been a partner of Munster Rugby since 2014, and today we’re delighted to announce that Pinergy is now the official energy partner to the team. The launch of #WeAre16 is the culmination of a milestone year for Pinergy in scaling the business with a range of innovative and energy efficient solutions to meet the needs of both businesses and homes including our new Energy Services offering. With #WeAre16 we wanted to celebrate the vital energy the fans bring to the team with a first for Irish rugby and we look forward to seeing it resonate with fans.”
Doug Howlett, Head of Commercial and Marketing, Munster Rugby commented, “Pinergy has been a valued partner of Munster Rugby for a number of seasons and today we are delighted to announce them as our official energy partner. #WeAre16 is a very innovative sponsorship platform. It sets Pinergy apart and will give Munster fans the unique opportunity to receive a match jersey and Fan of the Match title at each home game this season. We welcome the additional innovations Pinergy will bring to Thomond Park in the coming season and beyond.”
Pinergy has been a partner of Munster rugby since 2014 and to date they have focused on sponsoring the laptops and analytical equipment used by the team’s coaches – powering the insights behind the game. This mirrors the brand’s approach to their customers, whereby they give them the ability to get greater insight into their energy consumption, enabling them to make changes and understand their impacts, ‘coaching’ their customers into making better choices with their energy consumption.