Pinergy teams up with Munster Rugby player Conor Murray to announce #WeAre16

Pinergy and Conor Murray announce innovative #WeAre16 campaign

Pinergy teams up with Munster Rugby player Conor Murray to announce #WeAre16

15 December 2017

Pinergy has teamed up with Munster rugby player Conor Murray to announce it is the official energy partner to Munster Rugby, and launch #WeAre16 an innovative campaign to support the sponsorship, which goes live from today.

#WeAre16 recognises and celebrates the energy that the Munster fans bring to the team, the impact they can make and the vital role they play, because a team without fans is a team without energy! Pinergy has uniquely partnered with Munster Rugby and the Munster Rugby Supporters Club (MRSC) to launch #WeAre16; a first for the game of rugby, fitting for the energy innovators. The campaign will see a Fan of the Match announced for every Munster home game for the rest of this season and next season. Pinergy and MRSC will celebrate the legendary 16th man at each home game and that person will be presented with a match jersey after each home game at both Thomond Park and Irish Independent Park.

The Fan of the Match will demonstrate the energy, determination, passion and innovation of the Munster Rugby fans. Munster fans will have the chance to nominate themselves through the MRSC Facebook page before home games starting from midday today, 15th December. The first Fan of the Match will be presented during the crucial Guinness Pro14 game between Munster and Leinster on 26th December 2017, and to be in with the chance to win Munster fans need to share how the magic of Munster Rugby energises their festive season.

The Fan of the Match is an acknowledgement of the energy the fans bring to the team, of the electric atmosphere in Thomond Park and of the players’ recognition of the role the fans play for the team – Munster’s 16th man.

Speaking at the launch of #WeAre16, Munster and Ireland scrum-half, Conor Murray said: “The Munster fans are some of the best fans in the world; the passion that they bring every time we play really energises the players, the atmosphere in Thomond is so special and the fans have helped to power us over the line many times. I’m really excited to be here to announce #WeAre16 with Pinergy because it celebrates that the fans are our 16th man! It’s a big thing for a fan to receive a jersey from one of the team. The players, and Munster rugby want to recognise the contribution and our support for the fans and we’re delighted Pinergy is working with us to do this.”

Enda Gunnell, Chief Executive Officer for Pinergy said: “Pinergy has been a partner of Munster Rugby since 2014, and today we’re delighted to announce that Pinergy is now the official energy partner to the team. The launch of #WeAre16 is the culmination of a milestone year for Pinergy in scaling the business with a range of innovative and energy efficient solutions to meet the needs of both businesses and homes including our new Energy Services offering. With #WeAre16 we wanted to celebrate the vital energy the fans bring to the team with a first for Irish rugby and we look forward to seeing it resonate with fans.”

Doug Howlett, Head of Commercial and Marketing, Munster Rugby commented, “Pinergy has been a valued partner of Munster Rugby for a number of seasons and today we are delighted to announce them as our official energy partner. #WeAre16 is a very innovative sponsorship platform. It sets Pinergy apart and will give Munster fans the unique opportunity to receive a match jersey and Fan of the Match title at each home game this season. We welcome the additional innovations Pinergy will bring to Munster Rugby in the coming season and beyond.”

As well as energising the Munster Rugby fans Pinergy is also energising the Stadium.Thomond Park will use electricity equivalent to that of 120 domestic homes this season. However, Munster Rugby will get greater insight, analytics and control of their consumption of electricity through Pinergy.

Pinergy has been a partner of Munster rugby since 2014 and to date they have focused on sponsoring the laptops and analytical equipment used by the team’s coaches – powering the insights behind the game. This mirrors the brand’s approach to their customers, whereby they give them the ability to get greater insight into their energy consumption, enabling them to make changes and understand their impacts, ‘coaching’ their customers into making better choices with their energy consumption.


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