We Care About Energy – But Don’t Feel in Control 

The IMAGE | Pinergy Energy Insights Report has uncovered a telling truth about how Irish households experience energy. 

While 73% of people say they’re worried about rising energy costs, nearly half admit they don’t actually know how much they spend each day. Most monitor bills when they arrive, but not before – only a small fraction use smart tools to track or understand their usage regularly. 

We care deeply about energy, but many of us still feel in the dark about how to manage it. 

At Pinergy, we believe awareness is the first step toward real control. This survey shines a light on how Irish households were thinking about energy in 2025 and what we can do together to close the Energy Awareness Gap. 

The Energy Awareness Gap 

The data shows that most of us want to understand our energy but struggle to connect habits with costs. 

• 45% of people don’t know their daily electricity spend. 

• 61% only check their bill when it arrives. 

• 79% don’t use an app or smart meter to monitor usage. 

That lack of visibility means it’s harder to make confident choices about energy consumption or savings. 

Why it matters:
When people understand what drives their bills, they can start to take practical steps such as managing peak-time use to identifying the real energy-hungry appliances at home. 

Energy awareness is where empowerment begins. Once people can see how they’re using energy, they start to feel more in control and that’s powerful. 

The Advice Vacuum: People Want Guidance, Not Just Bills 

The IMAGE survey also revealed that 73% of respondents feel their energy provider doesn’t give them enough advice to help reduce consumption. That’s a major opportunity for change. 

Households don’t just want cheaper energy – they want smarter energy. Practical, everyday advice that helps them get more value from what they already use. 

At Pinergy, we’re redefining what it means to be an energy provider. Our mission isn’t just to supply electricity – it’s to help people understand it, manage it, and use it better. 

Through tools like smart metering, real-time usage insights, and guidance from our Energy Consultants, we make energy easier to grasp and easier to control. 

Turning Insight into Action 

So, how can you start to close your own energy awareness gap?
Here are a few simple steps to get started:

1.Understand your baseline

Check your most recent energy bill. Identify your monthly or daily spend – even a quick calculation gives you context for change.

2.Track your usage

If you’re not using a smart meter yet, consider one. 74% of survey respondents said they’d be open to it.
Visibility is the first step to smarter decisions.

3.Focus on your top energy users

Heating, washing, and drying were cited as the top energy drains in Irish homes. Managing how and when you use them can reduce costs without major lifestyle changes.

4.Take small, steady steps

Switching to LED bulbs, using timers, and improving insulation all help, but checking your bill more often can change how you think about your energy. 

Why This Matters for Ireland’s Energy Future 

These findings highlight a wider cultural shift: Irish households want to be informed and empowered. The journey toward conscious consumption isn’t just about sustainability – it’s about value, control, and confidence. 

The more we help people understand their energy today, the more resilient and efficient our homes and our national energy system will become tomorrow. 

Bridging the Gap with Pinergy 

Our goal is simple: to make energy transparent, understandable, and actionable. 

That means: 

• Giving you clear data and insights into your usage. 

• Offering advice and guidance that makes sense for real homes. 

• Helping you make smarter, value-driven choices every day. 

Because when you understand your energy, you’re in control of your costs and your impact. 

You shouldn’t have to guess what’s driving your bills. The right data and advice can turn confusion into confidence.